Art Direction - 2014

Marsèlleria is a cultural platform created in 2009 on three floors of Marsell showroom in Milan.

Marsèlleria has always welcomed all expressions of creativity, becoming a reference for the exploration of the multi-disciplinary aspects of contemporary culture. The space, intentionally neutral, adapts and transforms itself according to the projects presented, in order to respond to the specificities of different media: video, performance, installation, sculpture, reading as well as painting and photography.It promotes opportunities of dialogue between artists, curators, researchers, musicians, performers, designers and film-makers. Aiming at expressions of ‘radical authenticity’, its program develops organically, according to emotional rather than institutional criteria.

This collaboration with Mirko Rizzi was the beginning of my journey as a Creative Director.