Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.
Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.
Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.
Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.
Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.
Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.
Czech Paralympic Committee — Same but Different
We used dark humor to show that the emotions of sport are identical for every athlete — only the challenges differ.
Built from nine real stories, “Same but Different” highlighted the everyday obstacles of parasport while celebrating the same determination, pride, and joy of victory.
The campaign helped raise awareness of the Paralympic movement and drive public engagement ahead of Paris 2024.