MAURO FARDIN

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

Czech Paralympic Committee 


With the campaign Same but Different, we used dark humor to highlight the everyday obstacles faced by parasport athletes, 
while showing that the emotions of victory, struggle, and pride are exactly the same. 
Built on nine real athlete stories, Same but Different raised awareness of the Paralympic movement and engaged the public ahead of Paris 2024.
Credits — VML

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