KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.
KitKat — Phone Break
We turned a universal truth into a cultural message: if a break isn’t real, it isn’t a break. “Phone Break” encouraged people to disconnect from their screens and enjoy a moment that belongs
only to them — with KitKat as the symbol of that pause.
The idea used humor and everyday tech behavior to reframe what a break really means, leading to global recognition,
including Czech Republic’s first Cannes Lions Grand Prix in Outdoor and a Silver Lion in Print.