I've worked across markets, cultures and categories, helping brands find clarity and turning complex challenges into simple, meaningful ideas.
What I enjoy most isn't making advertising. It's finding the thing a brand can genuinely stand for, then building the team, culture and creative direction around it.
Outside work it's tennis, long walks with Bianca and a slightly unhealthy relationship with Coke Zero.
A Cannes Lions Grand Prix sits on the shelf somewhere, but what still excites me is the same thing it always has: good people, ambitious challenges and ideas worth fighting for.
maurofardin@gmail.com